Measurability has the benefit of optimizing your advertising spend by monitoring the effectiveness of both creative and placement. The placement component of this evaluation is best accomplished in the simplest way-- tag your URL with the magazine extension.

E*TRADE executes this with a consistent contact tag that first includes a toll free 1-800 line followed by the source magazine extension in the example below-- etrade.com/FastCompany.

Launching print ad

The URL leads the user to the jump page below that continues the conversation with the reader.

Matching landing page