Countrywide's David Collins speaks with iMedia's managing editor about how his company, which offers mortgages, is approaching the interactive space.

Mario Sgambelluri interviews David Collins on what Countrywide is doing in the interactive space, how the company approaches integrated marketing, demographics and the biggest challenges in the space.

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Host:
Mario Sgambelluri, managing editor, iMedia Connection

Interviewee:
David Collins, first VP, new customer acquisitions, Countrywide 

Show Notes:
1:21 A record quarter ahead for Countrywide
2:56 Countrywide's approach to interactive marketing
3:57 Countrywide's integrated marketing strategy
6:00 Demographics
7:00 A strong creative campaign
9:34 Online video
11:35 How Countrywide integrates a campaign
12:50 A brand that has successfully used interactive
17:05 Advice for agencies when they pitch
19:21 Greatest challenge for online advertising

Format:
22:10, 20.3 MB, MP3