Mario Sgambelluri interviews David Collins on what Countrywide is doing in the interactive space, how the company approaches integrated marketing, demographics and the biggest challenges in the space.
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Host:
Mario Sgambelluri, managing editor, iMedia Connection
Interviewee:
David Collins, first VP, new customer acquisitions, Countrywide
Show Notes:
1:21 A record quarter ahead for Countrywide
2:56 Countrywide's approach to interactive marketing
3:57 Countrywide's integrated marketing strategy
6:00 Demographics
7:00 A strong creative campaign
9:34 Online video
11:35 How Countrywide integrates a campaign
12:50 A brand that has successfully used interactive
17:05 Advice for agencies when they pitch
19:21 Greatest challenge for online advertising
Format:
22:10, 20.3 MB, MP3
