Rebecca Weeks speaks with Crispin Porter + Bogusky's account director about the necessary framework for a succesful integrated campaign.

How can we work with traditional marketing counterparts to create integrated brand campaigns? How can we better create seamless consumer engagement between offline and online? What is the ideal process for holistic planning? Who should lead integrated marketing and what are the necessary agency and brand structures? Listen in to find out.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Richard Coughlin, Account Director, Crispin Porter + Bogusky; Rebecca Weeks, Content Director, iMedia Summits

Format: 52:46, 48.3 MB, MP3