Introduction

The power and performance of behavioral targeting (BT) continues to grow, even more with the advent of "retargeting" strategies that meld the precision of BT with the sophistication of second and third attempts to convert established prospects.

Here are some recent executions that demonstrate the breadth and power of successfully applied BT.

Author notes:
Robert Moskowitz is a consultant and author who speaks and writes frequently in the United States and abroad on such topics as white collar productivity, knowledge management, practical use of the internet, telecommuting, caring for aging parents, and business applications of information technologies. Read full bio.