Mobile phones-- specific and timely
Tip: Specific and timely offers can produce a significant lift in results when served to an audience with a demonstrated interest in the product.
Another retargeting campaign was rolled out in mid to end September by LetsTalk.com, a contracted reseller of phones and activations for all the major wireless carriers. Basically, LetsTalk.com began showing its ads to people who went to its site but did not make a purchase. Whenever they show up on one of half a dozen advertising networks, they're served one of two new graphical ads that offer a free phone with Sprint activation.
According to Gilbert Szeto, Marketing Manager at LetsTalk.com, the company is happy with the results from all the networks, but happiest with the best response from Revenue Science, with a cost per activation as low as $200. These numbers are still preliminary, of course. "We're working to make some improvements," Szeto says, "and we'll run this campaign for as long as it meets our metrics."
Compared with advertising on single sites or with run of site advertising campaigns, Szeto says retargeting seems to be working very well.
