Nissan's Robert Brown sits down with our search editor at a recent iMedia Summit to discuss the automaker's approach to interactive marketing.

Kevin Ryan interviews Robert Brown on Nissan's approach to interactive marketing. Mr. Brown elaborates on how Nissan has integrated interactive in its marketing mix, and what is on the automaker's horizon. He also mentions other auto brands that have done impressive work in the space. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Host:
Kevin M. Ryan, search editor, iMedia Connection

Interviewee:
Robert Brown, senior marketing manager, interactive, Nissan North America

Show Notes:
1:22 Brand approach to interactive marketing
2:40 What do Nissan's senior marketers think about interactive?
4:51 What is unique to Nissan in the interactive space?
7:38 What's on the horizon for Nissan?
10:13 Behavioral targeting
12:30 Emerging platforms
13:50 Other brands in the space-- Honda and RPA
14:46 Advice for agencies-- the best ones are consultants
16:52 Greatest challenge to online advertising in the coming year

Format:
19:16, 17.6 MB, MP3