You spend a lot of money to get the best agencies, but maximizing your marketing efforts is impossible to do well if the agencies don't work well together.

Let’s look at your interactive agencies specifically. Say you have one agency that produces your website/landing page design and development, another which provides email marketing strategy, design and execution and a third that creates and coordinates your online advertising. The email is connected to the landing page, the landing page is connected to the online ad, and everything is connected to the website. You get the drift.

So how do you keep the agencies managing these all on the same page and continuing to create content that works well together, communicates the same brand message and meets your overall business goals?