Once you’ve decided to take the multiple agency approach, coordination needs to happen on several levels to make sure a) that projects move efficiently, b) you don’t get tied up in approvals and missed deadlines and most importantly, c) the work delivered by all agencies is cohesive.

Start by creating an online business plan. This plan should include the goals for all of your online initiatives and the steps you will take to achieve those goals. Taking the time to establish this upfront will give you the big picture of the projects lined up for each agency partner and thus, a better look at how they can work together to meet your goals. It will also help you clarify expectations for each agency you work with and make communication a lot easier. For instance, if the overarching goal is to increase leads for your sales team, then your search agency will need to work with your web agency to make sure the traffic they generate is captured properly on the website.