iMedia's managing editor talks with The Home Depot's Erica Schultz about online strategies that are on the leading edge.

Besides being an ecommerce site and marketing venue for The Home Depot, homedepot.com is also a media property, recently offering up ad space to other marketers. Get the scoop from Erica Schultz, online advertising manager for The Home Depot // Home Depot Direct. Also find out interactive's role within the marketing strategy, and how interactive helps overcome brand issues.

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Host:
Mario Sgambelluri, managing editor, iMedia Connection

Interviewee:
Erica Schultz, online advertising manager, The Home Depot // Home Depot Direct 

Show Notes:
:44 About Erica and The Home Depot
1:45 Role of online in The Home Depot's marketing strategy
3:12 The Home Depot's integrated marketing level
6:00 The Home Depot leads the retailer pack with ads on their site
9:20 A turning point for Home Depot online
11:29 Brand issues and how online is addressing them
15:00 Driving traffic to the site
17:04 Erica's advice for agencies

Format:
19:16, 17.6 MB, MP3