Besides being an ecommerce site and marketing venue for The Home Depot, homedepot.com is also a media property, recently offering up ad space to other marketers. Get the scoop from Erica Schultz, online advertising manager for The Home Depot // Home Depot Direct. Also find out interactive's role within the marketing strategy, and how interactive helps overcome brand issues.
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Host:
Mario Sgambelluri, managing editor, iMedia Connection
Interviewee:
Erica Schultz, online advertising manager, The Home Depot // Home Depot Direct
Show Notes:
:44 About Erica and The Home Depot
1:45 Role of online in The Home Depot's marketing strategy
3:12 The Home Depot's integrated marketing level
6:00 The Home Depot leads the retailer pack with ads on their site
9:20 A turning point for Home Depot online
11:29 Brand issues and how online is addressing them
15:00 Driving traffic to the site
17:04 Erica's advice for agencies
Format:
19:16, 17.6 MB, MP3
