TEQUILA\'s Nathan Hackstock and Jason Kuperman discuss finding the right creative process at the iMedia Fall 2006 Brand Summit.

More and more, interactive departments are being asked to deliver the "big idea" for a brand. How do you determine which creative process works best for your goals and budget? When is it appropriate to translate TV assets online and when is it better to be more inventive by developing an integrated media buy from scratch?

Listen to Nathan Hackstock, Creative Director, TEQUILA\  and Jason Kuperman, Director, Interactive and Entertainment Practice, TEQUILA\ present the best creative strategies to an audience at the iMedia Brand Fall 2006 Summit in Lake Las Vegas.

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Speaker(s): Nathan Hackstock, Creative Director, TEQUILA\ ; Jason Kuperman, Director, Interactive and Entertainment Practice, TEQUILA\

Format: 00:45:46, 41.9MB, MP3