Travel and hospitality
When it comes to the hotel industry, a little loyalty and a lot of convenience go a long way. Progressive hotel groups are building mobile programs that extend the power of the internet to the customer's pocket. It's easier for the mobile consumer to manage the craziness that often surrounds a travel experience. Indeed, hotels and mobile phones share the same core audience-- the mobile consumer.
Mobile possibilities
Imagine on the day of your reservation receiving a confirmation text message from your hotel providing you with the hotel's address and local phone number and a link to the hotel's mobile internet site where you might find directions, hours and an outline of the hotel's amenities. After your stay, you might even have the option to earn extra loyalty points by responding to a text message survey asking you to rate your stay.
Such a program fosters loyalty and also preempts calls into customer care centers by providing the traveler with the information he needs when he needs it. And the consumer views it as a unique value-added service from the brand.
