Kevin Ryan speaks with Shawn Rorick and Lou Ragg about the MGM Mirage's use of interactive marketing, the fact that the company was a pioneer in the space, and how Las Vegas' profile is shifting as it becomes a more mainstream destination.
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Host:Kevin M. Ryan, search editor, iMedia Connection
Interviewees:Shawn Rorick, director, MGM MirageLou Ragg, executive director, MGM Mirage
Show Notes:1:18 MGM Mirage's approach to interactive marketing-- direct response2:50 Turning point-- where MGM Mirage adopted interactive marketing3:55 Biggest trend of the year: social media/networking7:33 Successful campaign of past year8:36 BT 10:16 Brands that have done great work in the space12:45 Advice for agencies in the space14:20 Greatest challenge facing online in year ahead
Format:16:55, 15.4 MB, MP3
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