Kevin Ryan speaks with Shawn Rorick and Lou Ragg about the MGM Mirage's use of interactive marketing, the fact that the company was a pioneer in the space, and how Las Vegas' profile is shifting as it becomes a more mainstream destination.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
Get the podcast:[RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3). [MP3] Download the show (MP3).
Host:Kevin M. Ryan, search editor, iMedia Connection
Interviewees:Shawn Rorick, director, MGM MirageLou Ragg, executive director, MGM Mirage
Show Notes:1:18 MGM Mirage's approach to interactive marketing-- direct response2:50 Turning point-- where MGM Mirage adopted interactive marketing3:55 Biggest trend of the year: social media/networking7:33 Successful campaign of past year8:36 BT 10:16 Brands that have done great work in the space12:45 Advice for agencies in the space14:20 Greatest challenge facing online in year ahead
Format:16:55, 15.4 MB, MP3
Not a People Connection member?
Full Summit Calendar | Request Invite
1 15 daily workplace habits that could get you fired
2 The 5 types of terrible networkers
3 The most meaningless (and hilarious) job titles on LinkedIn
4 Top 10 trends marketers wish would die
5 The best social media campaigns of 2013