iMedia's search editor sits down with two MGM Mirage executives at a recent Brand Summit to discuss their approach to interactive.
Kevin Ryan speaks with Shawn Rorick and Lou Ragg about the MGM Mirage's use of interactive marketing, the fact that the company was a pioneer in the space, and how Las Vegas' profile is shifting as it becomes a more mainstream destination.
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Host:
Kevin M. Ryan, search editor, iMedia Connection
Interviewees:
Shawn Rorick, director, MGM Mirage
Lou Ragg, executive director, MGM Mirage
Show Notes:
1:18 MGM Mirage's approach to interactive marketing-- direct response
2:50 Turning point-- where MGM Mirage adopted interactive marketing
3:55 Biggest trend of the year: social media/networking
7:33 Successful campaign of past year
8:36 BT
10:16 Brands that have done great work in the space
12:45 Advice for agencies in the space
14:20 Greatest challenge facing online in year ahead
Format:
16:55, 15.4 MB, MP3