Listen to this podcast on the Canadian Tourism Commission's approach to interactive with the agency's executive director of marketing strategy.

Jens Thraenhart of the Canadian Tourism Commission speaks with our managing editor about how the agency markets itself online, and recent innovations in the travel space.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Host:
Mario Sgambelluri, managing editor, iMedia

Interviewee:
Jens Thraenhart, executive director, marketing strategy, Canadian Tourism Commission

Show Notes:
1:29 What's the brand's approach to interactive marketing?
7:49 Consumer-centric marketing
9:58 Loyalty
13:22 How to drive traffic to the site
14:47 Leadership
16:10 dot Travel extension and its higher level of legitimacy

Format:
22:24, 20.5 MB, MP3