Jens Thraenhart of the Canadian Tourism Commission speaks with our managing editor about how the agency markets itself online, and recent innovations in the travel space.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
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Host:
Mario Sgambelluri, managing editor, iMedia
Interviewee:
Jens Thraenhart, executive director, marketing strategy, Canadian Tourism Commission
Show Notes:
1:29 What's the brand's approach to interactive marketing?
7:49 Consumer-centric marketing
9:58 Loyalty
13:22 How to drive traffic to the site
14:47 Leadership
16:10 dot Travel extension and its higher level of legitimacy
Format:
22:24, 20.5 MB, MP3
