Let’s talk about many a web marketer’s favorite dream: teenagers. What could be better than a huge, savvy group of buyers spending their parent’s money? Sadly, it’s not easy to reach people in the throes of anti-establishment, anti-adult, anti-corporate-brand rebellion. Yet a few innovative companies have succeeded in reaching out to this powerful demographic.

Provide a flexible, fun, and trustworthy environment, and teens will share the message, incorporate it into their conversations and games, and open up a trusted, lasting relationship.

Here's how.

Author notes:
Evan Gerber, Manivone Phommahaxay and Kevin Tu are senior user experience consultants for Molecular.