Teens don’t only browse the web; they are constantly in touch with their friends via instant messenger (IM). In this demographic, IM is much more popular than email for online communication. Some applications, such as Yahoo Instant Messenger, allow users to change the skin, or look and feel, of their chat client.

Wal-Mart has created an innovative adaptation for the Yahoo client allowing users to dress up an avatar, and then enter a fashion show to win a gift card. Outfits can all be purchased at www.walmart.com, and the system captures user information for future marketing efforts.