Many teens play video games, spending hours in front of a PC or gaming console interacting in very realistic online environments. Some companies produce advergames; games whose sole purpose is to provide amusing distractions in a highly branded environment.

The U.S. Army released “America’s Army,” a training module based on the popular Unreal game engine, to increase recruiting numbers. While some may call this controversial, it is effective nonetheless. Many other companies are integrating brands in virtual worlds like Second Life, or partnering with producers such as Atari and Eidos to run real time ad campaigns in game environments.