Today’s teens are growing up in an environment of sophisticated marketing techniques, and they can sniff out a poser from a mile away. When advertisers fake it, they often get caught, and pay dearly for it. Providing brand stewards who are genuinely in touch with the audience minimizes this risk while increasing the rewards.

Freestyle Interactive worked with Burton Snowboards to create a site that is engaging, unique and genuine.

Using technologies such as online video, message boards and blogging, Burton communicates an exciting, compelling, and intimate message to its teen audience. Burton employees and celebrities in the sport share their passion for the brand with the constituent audience. It’s no wonder Burton is the most popular snowboarding brand on the slopes.