Introduction

Integration is all the rage. It is the talk of the town so far as the advertising industry is concerned. Like the word "engagement," it musters up thoughts and images of what advertising can be in an interactively enabled media universe. And like engagement -- or dieting -- integration is something we all talk a lot more about than actually do.

But agencies all across the country, both big and small, are working to design and execute advertising campaigns that take advantage of integrated media. This includes not only media run in online environments that is consistent with those that run in offline environments, but also media that takes advantage of more than one online platform.

Here are five agencies that are making it happen.

Author notes: Media Strategies Editor Jim Meskauskas is vice president and director of online media for ICON International, Inc., an Omnicom Company. Read full bio.