Another long-time player in the online media space, Avenue A | Razorfish has been working with blue-chip advertisers to bring them to the forefront of 21st century media and marketing. Avenue A, known initially for its online media planning and buying, and Razorfish, known originally for its creative web design, are now merged, bringing media married by a common objective using uncommon platforms.

Current work they are doing for Chase’s "Freedom" campaign (with creative done by T3) based in Austin with offices in New York, shows that integration is not just cable and online working in concert (done in conjunction with Zenith handling the traditional media) but online incorporating additional elements that only online can in the form of an interactive promotion integrated into with the online property of a cable partner.

Avenue A | Razorfish is proving that you don’t have to be online or offline to do integration. You just have to be smart.

Media integrated for Chase: cable and online

Chase's pre-roll