INTEGRATED MARKETING: IN FOCUS

Gish, Sherwood & Friends
This Nashville-based agency was founded in 1978. It is a traditional agency that has, like most agencies, expanded its marketing offerings to include online, founding MindReactor as its interactive arm. Gish, Sherwood & Friends and MindReactor’s clients include Arby’s Restaurant Group, Bridgestone Firestone, Hunter Fan Company, The Tennessee Titans and the Tennessee Lottery.
For Hunter Fan, GS&F created an integrated media campaign across cable and internet, sponsoring HGTV’s "Design Star" program both on and offline. Cable and online both ran concurrently, with the online schedule running through until the announcement of the winner of the "Design Star" contest.
Media integrated for Hunter Fan: cable and online


