OMD’s approach to integration is serious, rigorous and, well… integrated. Traditional and digital teams work in concert and constantly communicate throughout a program’s development. When and where it is possible, a single point of contact enters the marketplace and communicates with it. OMD also leaves budget allocation for each medium undecided, letting the necessary communication goals of each medium drive the spending. This seems to let the marketplace know that all the media under consideration for an integrated plan are important. It’s this focus on cross-platform opportunities and how they satisfy a single goal that drives OMD’s approach to integration. 

OMD has had a series of successful integrated campaigns for clients like Bank of America and GE.

For General Electric, OMD developed a multimedia contest across DowJones’ global properties (Environmental Business Challenge).

Media integrated for GE: print and online