INFOCUS

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Introduction

I know you have been extremely busy. But while you were attending all those email authentication summits, learning what the heck "Domain Keys" are and understanding what it really means to be CAN-SPAM compliant, your email file, um, well, shrank!  In fact, I fear some email marketers have been so preoccupied with the bumps in the email road that they now find that they have misplaced their car.

It’s time to get lots of revenue-generating email addresses (a.k.a.: prospects) back into your database so you can hit those lofty 2007 targets your boss just handed you. The good news is that there are plenty of ways in which to do this. Even better news is that most are extremely budget friendly. 

Here are five solid ways to build your email file, from least to most expensive.

Author notes: Michael Mayor is SVP of strategic business development at Aptimus, Inc. and co-author of "Sign Me Up: A Marketer's Guide To Creating Email Newsletters That Build Relationships & Boost Sales." Read full bio. 

 

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