Weekly NetView and AdRelevance data from Nielsen//NetRatings.
|
Top 10 Online Search Engines/Portals & Communities Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! |
75,819 |
55.73 |
1:06:35 |
| Google |
71,950 |
52.88 |
0:24:28 |
| MSN/Windows Live |
65,516 |
48.15 |
0:40:54 |
| AOL |
48,543 |
35.68 |
0:03:25 |
| MySpace |
29,424 |
21.63 |
0:50:00 |
| Ask Search Network |
18,655 |
13.71 |
0:11:46 |
| Blogger |
8,657 |
6.36 |
0:05:56 |
| Lycos Network |
6,000 |
4.41 |
0:04:18 |
| Facebook |
5,098 |
3.75 |
0:37:40 |
| Craigslist |
4,953 |
3.64 |
0:33:27 | |
|
Source: Nielsen//NetRatings AdRelevance
|
Top 10 Online Telecom/Internet Services Destinations |
| Brand or Channel |
Unique Audience
(000) |
Active Reach
(%) |
Time Per Person (hh:mm:ss) |
| Yahoo! Mail |
36,184 |
26.59 |
0:54:01 |
| AOL Instant Messenger |
32,403 |
23.82 |
1:15:52 |
| AOL Email |
22,454 |
16.5 |
1:05:38 |
| AOL Sign Off |
19,262 |
14.16 |
0:10:11 |
| AOL Welcome Screen |
19,181 |
14.1 |
0:32:37 |
| MSN Hotmail/Windows Live Mail |
18,996 |
13.96 |
0:31:02 |
| MSN/Windows Live Messenger |
17,277 |
12.7 |
0:30:35 |
| Yahoo! Address Book |
13,778 |
10.13 |
0:05:11 |
| Yahoo! Messenger |
12,789 |
9.4 |
0:44:08 |
| AOL Screenname |
11,338 |
8.33 |
0:02:52 | |
|
Source: Nielsen//NetRatings AdRelevance |
Note: Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.
Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.
Note: Nielsen//NetRatings AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity.
|
| Top 10 Financial Services Advertisers |
| Company |
Impressions
(000) |
| GUS Plc |
6,971,768 |
| Bank of America Corporation |
1,810,471 |
| HSBC Holdings plc |
1,187,057 |
| Low Rate Source |
1,110,632 |
| InterActiveCorp |
997,924 |
| 21st Century Insurance Company |
640,138 |
| E*TRADE FINANCIAL Corp. |
465,223 |
| Scottrade, Inc. |
400,387 |
| Fidelity Investments |
296,007 |
| TD Ameritrade Holding Corporation |
284,434 | |
| Source: Nielsen//NetRatings |
| Top 10 Web Media Advertisers |
| Company |
Impressions
(000) |
| NexTag, Inc. |
7,164,849 |
| Monster Worldwide, Inc. |
1,051,935 |
| YourGiftCards.com |
444,985 |
| QuinStreet |
392,215 |
| InterActiveCorp |
301,017 |
| Napster |
155,738 |
| Time Warner Inc. |
145,590 |
| Travelzoo.com |
125,632 |
| IAC Search & Media |
114,981 |
| Yahoo! Inc. |
111,811 | |
|
Source: Nielsen//NetRatings AdRelevance
|
