Top Search Engines/Portals

Weekly NetView and AdRelevance data from Nielsen//NetRatings.

Top 10 Online Search Engines/Portals & Communities Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Yahoo! 75,819 55.73 1:06:35
Google 71,950 52.88 0:24:28
MSN/Windows Live 65,516 48.15 0:40:54
AOL 48,543 35.68 0:03:25
MySpace 29,424 21.63 0:50:00
Ask Search Network 18,655 13.71 0:11:46
Blogger 8,657 6.36 0:05:56
Lycos Network 6,000 4.41 0:04:18
Facebook 5,098 3.75 0:37:40
Craigslist 4,953 3.64 0:33:27

Source: Nielsen//NetRatings AdRelevance

Top 10 Online Telecom/Internet Services Destinations

Brand or Channel Unique Audience
(000)
Active Reach
(%)
Time Per Person (hh:mm:ss)
Yahoo! Mail 36,184 26.59 0:54:01
AOL Instant Messenger 32,403 23.82 1:15:52
AOL Email 22,454 16.5 1:05:38
AOL Sign Off 19,262 14.16 0:10:11
AOL Welcome Screen 19,181 14.1 0:32:37
MSN Hotmail/Windows Live Mail 18,996 13.96 0:31:02
MSN/Windows Live Messenger 17,277 12.7 0:30:35
Yahoo! Address Book 13,778 10.13 0:05:11
Yahoo! Messenger 12,789 9.4 0:44:08
AOL Screenname 11,338 8.33 0:02:52

Source: Nielsen//NetRatings AdRelevance

Note: Impressions reported exclude house ads, which are ads that run on an advertiser’s own or related property and co-branding relationships.

Note: Nielsen//NetRatings AdRelevance reporting data reflects advertising activity served on pages accessible via the World Wide Web and not within AOL's proprietary service.

Note: Nielsen//NetRatings AdRelevance service estimated online advertising expenditures account for CPM-based image-based advertising. All reported estimated expenditures and impressions do not account for the following placement types: text only, paid fee services, performance-based campaigns, sponsorships, barters, in-stream ("pre-rolls") players, messenger applications, partnership advertising, promotions and email campaigns. AdRelevance currently does not report estimated spending for paid search advertising. Above data does not include any house advertising activity.

 

Top 10 Financial Services Advertisers
Company Impressions
(000)
GUS Plc 6,971,768
Bank of America Corporation 1,810,471
HSBC Holdings plc 1,187,057
Low Rate Source 1,110,632
InterActiveCorp 997,924
21st Century Insurance Company 640,138
E*TRADE FINANCIAL Corp. 465,223
Scottrade, Inc. 400,387
Fidelity Investments 296,007
TD Ameritrade Holding Corporation 284,434
Source: Nielsen//NetRatings

Top 10 Web Media Advertisers
Company Impressions
(000)
NexTag, Inc.                        7,164,849
Monster Worldwide, Inc. 1,051,935
YourGiftCards.com 444,985
QuinStreet 392,215
InterActiveCorp 301,017
Napster 155,738
Time Warner Inc. 145,590
Travelzoo.com 125,632
IAC Search & Media 114,981
Yahoo! Inc. 111,811

Source: Nielsen//NetRatings AdRelevance

 

 

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