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December 3-6, 2006  |  Scottsdale, Arizona
Published: December 05, 2006
Gender Specific Marketing Discoveries
 
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Find out what does and doesn't motivate each gender, the importance of colors, first impressions and element placements and the secret of marketing design.

Imagine The New York Times running the headline, "Studies Show Women are different from Men." How about "Findings Indicate 19- to 34-year-olds shop differently than Boomers"? Neither would be headlines and both are stating the obvious, yet few companies actively use gender and age specific design principles when producing marketing materials.

During today's session, NextStage's Joseph Carrabis shares research findings on the following:

  • Gender specific motivational factors
  • Gender neutral motivational factors
  • Which colors attract different age groups
  • How first impressions affect different audiences
  • How element placement on a page influences the decision process
  • Why the secret to marketing design is to "have someone else's experience"

Learn from one of the most quoted sources working at the intersection of marketing and usability today.

Speaker bio:
Joseph Carrabis' 22 books and 225 articles have ranged among cultural anthropology, mathematics, information mechanics, language acquisition, neurolinguistics, psychodynamics and psychosocial modeling-- and other eclectic topics. His knowledge and data designs have been used by Caltech, Citibank, DOD, IBM, NASA, Owens-Corning and Smith-Barney, among others. Carrabis is CRO and founder of NextStage Evolution and NextStage Global, and founder of KnowledgeNH and NH Business Development Network. He is also inventor and developer of Evolution Technology.

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