The Score: Blogs Gain Favor Worldwide

In recent years blogs have garnered significant media coverage in the United States for their ability to reach a wide audience. With more than one-third of the online population in the United States visiting blogs within a given month, it is clear that the category has become mainstream. An analysis of blog penetration by country in North America and Western Europe shows that the popularity of blogs is a worldwide phenomenon.

  • Among the eight countries examined in the study, Canada saw the highest penetration of visitors to blogs, with 58 percent of all internet users visiting the category in October 2006. Half (51 percent) of all internet users in Spain also visited blogs.

  • Of the selected countries, only Germany (26 percent) and Italy (31 percent) had a lower penetration of internet visitors to the blogs category than the United States (36 percent).

  • Windows Live Spaces is the favorite blog site among the majority of countries studied, with 37 percent of all Canadians visiting the site in October 2006. Blogger.com had the highest penetration in the United States (12.4 percent) and Germany (9.7 percent), while the same was true for Skyblog in France (27.4 percent).


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