From the ad:tech New York session, "Digital Media Innovators" led by Scott Schiller, CRO, Glam.com.

The online media community is at the center of digital media innovation today. Over the years, some of the most interesting and effective online marketing programs have germinated from principles developed within the media buying and planning functions. Whether shear necessity or just love of pioneering, this industry is driven by both creativity and technology. Listen to a panel of well known digital media thinkers about techniques they have perfected over years as they define what they do to drive and measure impact.

Panelists include:

Bob Flood, senior VP Integrated Media Platforms, MTV Networks
Karen Anderson, VP and director, Media, Modem Media
David Cohen, EVP, US Director of Digital Communications, Universal McCann
Mitchell Oscar, EVP director, CaratDigital

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Scott Schiller, CRO, Glam.com

Format: 00:52:04, 20.9 MB, MP3