From the ad:tech New York session, "From the Alley to the Avenue" led by David Lubar, Chairman and Chief Creative Officier, BBDO North America.

Drew Ianni, Chairman, Programming, ad:tech expositions, sits down with David Lubar to discuss the new media landscape, the continued power of the television commercial as well as the new opportunities and threats that are emerging thanks, in part, to new digital technologies, platforms and creative tools. David and Drew will look at the new world order of strategic brand planning and what it takes to produce world-class creative in a universe increasingly defined by short attention spans, massive media proliferation and where the consumer is increasingly in control. David came to BBDO from Fallon, Minneapolis where he was responsible for some of most memorable and out-of-the-box advertising campaigns including Citibank's "Identity Theft" series and BMW Films. David has been charged with bringing a new, progressive way of thinking to an advertising agency once dubbed the "old guard".

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): David Lubars, Chairman and Chief Creative Officer, BBDO North America

Format: 44:06, 18 MB, MP3