From the ad:tech New York session, "Web 2.0: Predictions and Pithy Analysis" with Nielsen//NetRatings' Charles Buchwalter and ZEDO, Inc.'s Roy deSouza.
With the advent of Web 2.0, more and more media companies are looking to consumer-generated media as the next generation of web content production. At the heart of the interest in this genre is the apparent massive growth, but perhaps more important, intense user engagement in these properties.
In this discussion, Nielsen//NetRatings will look beyond the MySpaces and YouTubes to find the next up-and-coming properties. They will show which sites are showing the most growth and doing the best job, in this increasingly fragmented space, at retaining audience month over month.
Roy deSouza will review some of the most Web 2.0-integrated sites and take you on a wild ride through the most innovative uses and most directionally interesting new sites on the web with his pithy analysis. Attendees will have a better understanding of how different consumer segments are using these sites and how loyalty and engagement will influence future growth.
Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.
Special Note: This presentation included a PowerPoint slideshow that is available at the ad:tech New York presentation archive. Download it here.GET THE PODCAST
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Speaker(s): Charles Buchwalter, VP Industry Solutions, Nielsen//NetRatings and Roy deSouza, CEO, ZEDO, Inc.
Format: 1:00:18, 24.2 MB, MP3
