Learn from a panel of industry experts about the challenges faced and new marketing strategies employed by major pharmaceutical companies.

Facing tightening FDA regulations and a more sophisticated consumer, major pharmaceutical companies are retrenching their advertising plans. How will today's big pharma players expect to meet "blockbuster" distribution goals without mass media? How will this changing landscape impact agency relationships and "traditional" media spending? Learn from a panel of industry experts why BILLIONS of dollars are shifting before our very eyes and where those dollars are going.

Joe Hartnett, principal, Hartnett & Associates, Inc., moderated this panel session.

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Presenter: Meg Columbia-Walsh, Managing Partner, CommonHealth; Meaghan Shawcross, Executive VP, Management Supervisor, Xchange; Bonnie Becker, Director of Pharma, Yahoo! Search Marketing

Format: PDF