An online marketing trainer describes his concept of Dynamic Industry Marketers With Intelligent Targeting Skills.
Join online marketing trainer Rob Graham as he takes a fun, fast-paced look at how behavioral targeting technologies can help online marketers reach campaign and ROI goals like never before. This session focuses on giving publishers and advertisers an overview of the methodologies, advantages and limitations that are part of behavioral targeting today. Explore the process of designing precisely targeted online campaigns through exploration of topics such as:
- Creating effective ad tags
- Designing targeted ad units
- Using analytics feedback to optimize campaigns
- Building and focusing targeted audience segments
- Overcoming standardization challenges
- Selling undervalued page inventory
Engage on all these levels all while learning how to get the right message to the right consumer at the right time. Behavioral Targeting for D.I.M.W.I.T.S. is a no-miss opportunity for the savvy online marketer.
Introduction by Brad Santeler, director of media and relationship management, Kimberly Clark Corporation
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Presenter: Rob Graham, Director of Training, LearningCraft
Format: PDF
