Learn how leading-edge advertisers are adapting agent-based modeling simulations to see how their marketing initiatives will play out.

Only the most leading-edge advertisers are doing it so far, but they think it will become a marketing staple: agent-based modeling (ABM) simulations-- computer-based tools for helping marketers see how the initiatives they are considering will play out. Used until now to predict how hurricanes, epidemics and battles will unfold, ABM simulations are faster, cheaper and more versatile than today's testing methods-- and more accurate than traditional analytic techniques. Come learn how one pioneer is using ABM simulations to help advertisers test various media mixes-- to foresee how their messages will spread and can yield the lowest possible CPA.

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Presenter: Peter Storck, President and Founder, Points North Group; Damon Ragusa, Founder and CEO, ThinkVine LLC

Format: PDF