A panel discusses the latest standards and the newest concepts.

Innovation is rampant in the categories of mobile, interactive broadcast, video-on-demand (VOD) and game-oriented advertising. Experimentation is explosive. New ad units, formats and ideas come to market every month.

Hear from leading innovators in the publishing and agency world -- Weather Channel, USA Today, CBS, Ogilvy Interactive -- about their latest projects; why they did them and what the results were. Find out how these leading-edge players calculate the return on investment on their early trials. Get exposed to the latest research, real market data -- unveiled at ad:tech NY -- on next-generation VOD advertising from Atlas DMT, a market leader in online advertising research. Learn the results of an Atlasdynamic insertion pilot program, which is third-party adserving and tracking in the VOD cable environment.

This session presents real market data, not simulations from a laboratory. Right now, almost all the research on VOD is on long-form advertising (fixed spots advertisers produce and users request) or fixed pre-rolls/post-rolls. The dynamic insertion pilot you'll hear about will give you data from what the VOD environment really promises, which is internet-like flexibility and optimization opportunities. If you love new ideas, this session is for you!
 
This panel was moderated by Scot McLernon, senior VP sales, CBS Digital Media.

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Presenter: Louis Gump, VP Mobile, The Weather Channel Interactive; Matt Jones, Director, Mobile Products, USATODAY.com; Dan Goodman, Senior Partner, Managing Director, OgilvyInteractive, New York; John Chandler-Pepelnjak, Principal Analyst, Atlas

Format: PDF