Message based on targeting strategy
Sound familiar? To determine the right message for the right audience, you must first understand the mindset of the users to whom you will be reaching out. As a brand marketer, the response rates of a campaign can drastically improve if you match the type of messaging you use to the methods of targeting you have chosen. Often, we lose sight of what targeting methods are actually doing for us when we decide to use them. Getting the right message to a targeted group of consumers is critical to understanding what the different methods of targeting are actually giving you.
Contextual Targeting: Among today’s most commonly used targeting technologies, due to Google’s success. Allows you to reach a consumer who is actively researching content related to your product or target category.
Behavioral Targeting: Allows you to reach a consumer who was actively researching content related to your product or target category.
Example: Here's a hypothetical ad, developed for a previous iMedia feature, which could be shown to a consumer who was looking at this hard drive recently.
Demographic Targeting: Allows you to reach a group of consumers who belong to a similar group of individuals.
