Imagery that influences your audience
Brands need to understand which graphical imagery breaks through to the audience when targeting.
For example, our automotive client created campaign messaging that focused on their model and how it was relevant to three different lifestyle segments: sports, business and entertainment. Each creative was slightly tweaked for relevance to the type of targeting that was deployed. (Note: The client declined to be named in the article, so we'll give a generic summary of the messaging).
Contextually: Our client chose to use imagery and messaging that challenged the users to find more information about the vehicle since these contextually targeted consumers are actively researching content related to their product and target category.
Behaviorally: Our client chose to use imagery and messaging that reminded these behaviorally-targeted consumers about their product, since they were recently researching content related to the product.
Demographically: Our client chose relevant imagery and messaging that resonated with their target demographic audience and reinforced their brand attributes. These ads were then served only to their target demographic throughout the Specific Media network.
