An internet pioneer compares today's internet world with that of 1996, and looks ahead to 2016.

As the buzzwords of the new internet age (wiki, podcast, blog) drift toward the mainstream, we're reminded how far the space has evolved in only 10 years. PointCast, portals and pop-ups may have been the talk of the late '90s, but in 2006 they sound like artifacts from a googol years past. More than simply the jargon has changed; the web's business models have also transformed: Users rather than publishers are the web's newest protagonists and keywords and clickthroughs have replaced page views as the markers of success. Few have had as privileged a view of the last decade's changes as Kevin P. Ryan. From 1996 to 2005, Kevin took the helm of a just-launched ad-serving company and helped make DoubleClick synonymous with online advertising. Now Kevin returns to the start-up process as CEO and co-founder of a recently launched Web 2.0 company, the shopping search engine ShopWiki. Kevin will share his insights on the 2006 environment, compare it to the 1996 world he knew, and look to the way we may be talking about this age's revolutionary medium in 2016. You'll learn what opportunities Kevin sees for publishers, agencies and marketing professionals in this Web 2.0-world.

Drew Ianni, chairman, programming, ad:tech expositions, introduced Mr. Ryan.

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Presenter: Kevin Ryan, Co-Founder and CEO, ShopWiki

Format: PDF