The Target Marketing president walks you through the spectrum of online metrics, and clarifies critical key performance indicators.

Brought back by special request-- Jim Sterne shares with you the keynote that made the ad:tech 1MPACT 10-city roadshow series so popular! Upper management finally gets it. They are no longer interested in what's new, exciting and cutting edge-- they're interested in what's profitable. They want to see how the work you're doing today is paying off. Sterne walks you through the spectrum of online metrics from acquisition through navigation and content consumption to conversion and retention. He clarifies the critical key performance indicators and shows you how they are used to make solid business decisions. He reveals best practices and shows you how to tune your online efforts into a high-performance marketing machine. It's time to get past clickthroughs, pageviews and revenues to zero in on customer orientation and process optimization. Whether you work for a multi-national or you run your own shop, you'll get a firm feel for the technology, tools and talents necessary to satisfy the most demanding senior executives-- even if that's you.

Yosi Heber, founder and president, Oxford Hill Partners, introduced Mr. Sterne.

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Presenter: Jim Sterne, President, Target Marketing

Format: PDF