Panelists explain how to get the most out of placements, targeting and your website experience.

Cowpathing, tracking the conversion funnel, understanding your customer's behavior-- all of this is eminently trackable but it's also a LOT of data. Hear from various constituents in the online media industry as they share real-world examples of different tacks that you can take from a site-side, media-side or landing page optimization perspective. Find out innovative ways to connect with your customer across the web experience and how to turn those connections into sales.

Greg Smith, senior partner and COO, Neo@Ogilvy, moderated this session.

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Presenter: Dion Sullivan, e-Commerce Marketing, Atom Entertainment/Shockwave.com; Matthew Roche, Founder and CEO, Offermatica; Alexandre Douzet, Co-Founder and VP of Marketing, TheLadders.com; David Herscott, President, MEA Digital

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