Learn how to put together a sound natural search optimization strategy from this session.

No search marketing campaign is complete that fails to address your brand’s placement in the organic results of the major search engines. More than half of all consumer search clicks are on the search results, not the ads. Learn how to put together a sound natural search optimization strategy in this session. You will hear from leading search agency specialists and from smart marketers as they explain how to ensure your paid and natural search efforts work together to maximize your overall search marketing profits.

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Presenter: Brian Kaminski, iProspect; Ellen Duffie-Fritz, Circuit City Stores, Inc.; Gary Smith, YourAmigo; Karen Mayer, Mayer Interactive; Lynne DeRoche, Marriott International, Inc.

Format: Zipped PowerPoints