From the ad:tech New York session, "Social Commerce: Mashing up the Web" led by Compete, Inc.'s VP of marketing and client services, Stephen DiMarco.

S-Commerce is the intersection of social computing and the transactional web. What's after MySpace, YouTube and LinkedIn? A spate of new companies have emerged that extend the core elements of online social networks into more direct commercial models. Taking their lead from the mashups in the recording industry, social commerce sites are creating next-generation marketing companies that combine the social web with transaction-based business models. These innovators have discovered how to tap into the viral and community-based nature of social networking and emphasize commercial transactions as their primary mode of consumer exchange. As these sites gain traction, a new category of commerce will take hold where consumers, not marketers, will control the buying and selling experience from end-to-end. As consumers, this sea change will have a profound effect on our lives; as marketers, it will redefine how we approach brand-building.

As a marketer, what tactics can you employ to participate in this dynamic new environment? Learn from the experts who are reaching consumers in new ways and with new models. Identify how your brand can emulate the best practices and avoid approaches that have not worked. Leave the session with five things you can do now to impact your marketing plans. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Geoff Donaker, COO, Yelp, Inc.; Seth Goldstein, CEO, Attentionsoft; Jeffrey C. Taylor, Founder and CEO, Eons, Inc.; David L. Andre, CEO, Mall Networks; Nathan Freitas, Co-Founder, Cruxy

Format: 1:01:14, 24.5 MB, MP3