From the ad:tech New York session, "The Future of Online Advertising" with panelists from P&G, The New York Times, DoubleClick and NBC Universal.

Hear from market pundits, big brands and the vociferous darlings of our world where the digital marketing industry is headed. What will be hot next year, what will the world of marketing look like? Find out what technologies, nascent today, will be at the forefront tomorrow and what will fall dead along the roadside, more detritus of our hopeful past.

Get a top-10 list from each speaker about the hottest trends happening over the next 18 months. If you need to prepare to embrace and leverage what comes next, this session is for you.

Drew Ianni, Chairman, Programming, ad:tech expositions, moderated this session.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Ted McConnell, Interactive Innovation Director, Procter & Gamble; Stuart Elliott, Advertising Columnist, The New York Times; David Rosenblatt, CEO, DoubleClick; Peter Naylor, Senior VP Digital Media Sales, NBC Universal

Format: 1:05:26, 26.2 MB, MP3