From the ad:tech New York session, "Grudge Match: Ad Network Smack Down" led by Forrester Research Senior Analyst Shar VanBoskirk.

Online advertising is booming, and the ad network business is rebounding with new companies emerging everyday. With so many new players and product offerings in a revitalized sector, it's increasingly confusing for media buyers to figure out where the greatest value lies. And with underlying skepticism and mistrust of legacy ad networks reinforced by media sales consultants, marketers may doubt any need exists for an ad network partner.

In this no-holds-barred panel debate, marketers, advertisers and website publishers share their concerns with representatives from some of the top ad networks in the industry, ask questions and explain their doubts about their ad network partner (or reasons for their lack of a partner). In true debate fashion, representatives from the top ad networks have the chance to convince these marketers that ad networks have evolved into useful and trustworthy partners. 

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Gurbaksh Chahal, BlueLithium; Dave Morgan, TACODA, Inc.; Jim Meskauskas, ICON International; Jim Diaz, Turn, Inc.; Roni Jenkins, Prometheus; David A. Yovanno, ValueClick Media

Format: 1:03:46, 25.5 MB, MP3