From the ad:tech New York session, "Next Generation Strategies for Ecommerce" with JupiterKagan Inc. President David Schatsky.

Get a full report on the latest strategies that retailers are now implementing to deal with the ever-increasing complexities of ecommerce technologies. Hear the best practices and tricks of the trade for uniquely-targeted web advertising, Search Engine Marketing (SEM), audience analytics, email remarketing, user-generated content, reputation systems, WIKIs and more from sites that offer ecommerce to drive revenue.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

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Speaker(s): Heather Dougherty, Senior Analyst, Nielsen//NetRatings; Jonathan Kowit, VP, Interactive Marketing, Audible.com; Jonathan Mendez, Partner, OTTO Digital; Barbara L. Miller, Director, Corporate Marketing Web Services, Sony Electronics, Inc.

Format: 00:56:40, 22.6 MB, MP3