From the ad:tech New York keynote presentation, "The Online Video Revolution: A Marketer's Dream or a Consumer-Generated Mess?" with Sarah Fay, Suzie Reider, Paul Sagan and Jonathan Klein.

In the short span of the past two years, two leading social media and user-generated sites were launched, reached critical mass, and sold to larger strategic partners. In the blink of an eye, an entire new segment of digital marketing, featuring online video and user-generated content, has taken center stage. The impact of these sudden changes on the media and advertising landscape are potentially massive, but where are the land mines and risks, and what impact will this full-fledged revolution continue to have on overall consumer behavior-- and future ad spending?

Drew Ianni, chairman, programming for ad:tech expositions, introduced the speakers.

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Speaker(s): Sarah Fay, President, Isobar Communications; Suzie Reider, CMO, YouTube.com; Paul Sagan, President and CEO, Akamai Technologies, Inc.; Jonathan Klein, President, CNN/U.S.

Format: 52:06, 20.8 MB, MP3