From the ad:tech New York session, "Finding the Consumer Pathway: Getting the Most Out of Placements, Targeting and Your Website Experience" led by Neo@Ogilvy's senior partner and COO.

Cowpathing, tracking the conversion funnel, understanding your customer's behavior-- all of this is eminently trackable but it's also a LOT of data. Hear from various constituents in the online media industry as they share real-world examples of different tacks that you can take from a site-side, media-side or landing page optimization perspective. Find out innovative ways to connect with your customer across the web experience and how to turn those connections into sales.

Note: Our podcast theme was written by Derek K. Miller. Visit him online at penmachine.com.

GET THE PODCAST

• [RSS] Add the iMedia Podcast feed to your RSS aggregator and have the show delivered automatically (MP3)


• [MP3] Download the show (MP3)

Speaker(s): Greg Smith, Neo@Ogilvy; Dion Sullivan, Atom Entertainment/Shockwave.com; Matthew Roche, Offermatica; Alexandre Douzet, TheLadders.com; David Herscott, MEA Digital

Format: 52:24, 21.0 MB, MP3