An ad:tech NY panel of experts in email marketing and web analytics discuss research, case studies and proven methods for using web analytics data to better understand customers' needs and more effectively market to them.

Email marketing is about information. The more you know about your customers and prospects, the more you can improve response rates, lifetime loyalty and revenue from your email programs. Click-stream data and web analytics can provide marketers with detailed, actionable information to dramatically improve ROI.

Experts in email marketing and web analytics will deliver research, case studies and proven methods for using web analytics data to better understand customers' needs and more effectively market to them.

You’ll learn how to:

• Develop triggered emails that remind customers what they left in shopping carts and offer them incentives to finalize the transaction
• Send customers messages based on what pages, categories or products they browse on your site
• Renew and refresh relationships with customers who have returned to your site after an extended absence by sending automated email messages welcoming them back
• Set up correct tracking
•  Decipher and interpret the data using dashboards.
• Compare and contrast web analytics and shopping carts vs. web analytics and site experience (do you optimize experience or revenue?)
• Get insight into Business Intelligence with real-time email triggers
• Learn from the school of hard knocks (what we’ve learned, what not to do and how to present the value in an organization).

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Presenter: Jay Kulkarni, Founder and CEO, Theorem Inc.; Bill Nussey, President and CEO, Silverpop; Margie Chiu, VP of Strategy, Avenue A | Razorfish

Format: PDF