This session examines the connection of search, consumer brands and online customer behavior.

Search, by the nature of the dialog it promotes with consumers, can reveal a brand campaign’s success in influencing its target. This session is about understanding one’s customers and segments and building a unique campaign around that understanding. Hear case studies from b2b and consumer brands as well as key research from Hitwise that will help you plan your pay-per-click (PPC) search strategy for your brand.

Moderator:
Patricia Hursh, President and Co-Founder, SmartSearch Marketing

Panelists:
Josh Greene, Director, Online Marketing & Business Development, DiscoveryStore.com
Daina Middleton, Worldwide Interactive Director, Hewlett-Packard Company
Bob Schnyder, Director of Marketing, Sunstone Circuits
Bill Tancer, GM, Global Research, Hitwise

GET THE PRESENTATION

• [Presentation] Download it now

Presenter: Josh Greene, DiscoveryStore.com; Daina Middleton,Hewlett-Packard Company; Bob Schnyder, Suntone Circuits; Bill Tancer, Hitwise

Format: Zipped PowerPoint