Learn how to incorporate community, blogs, podcasts and WIKIs into your customer interaction.

Mediapost reports that spending on blogs, RSS and podcasts is expected to increase another 145% in 2006 to $49.8M. The driving force behind this upward trend is the “perceived ineffectiveness of traditional advertising, and the desire to reach the elusive 18-34 year-old demographic.” Spending in this area grew by 198% in 2005. The big question is not whether companies should be involved in blogging and RSS but HOW you should involve your brand and your company. This session provides an overview of how various companies are leveraging the power of blogs, podcasts, RSS feeds and WIKI technology to support their marketing goals.

You will hear brand marketers share real-live examples of corporate blogs, podcasts and WIKIs and how RSS works with those technologies. Advertising in blog and RSS networks will also briefly be discussed so you can understand when it's best to advertise in other's content and when it's best to create your own. Don't miss the companion session at 3:45 pm today by Craig Syverson entitled “Workshop: Podcasting Primer: DIY or DIFM” if you want to create a podcast and need to understand the steps to doing so. 

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Presenter: Michelle Adams, Frito Lay; Scott K. Wilder, Intuit; Martin Green, CNET Networks; Betsy Weber, TechSmith Corporation; Ross Ozer, Fidelity Registered Investment Advisor Group

Format: PowerPoint