Is the gaming market an opportunity to be tapped, or just another case of endless fragmentation?

Some forecasts project in-game advertising to reach $2 billion by 2010, but like any rapidly emerging market, separating fact from fiction is difficult. Exactly who is the gamer? Is there anything connecting this group that now ranges from grade schoolers to grandparents? Is it an opportunity to be tapped, or just another case of endless fragmentation? How will advertising and marketing in, around and about games evolve? This session gets into the heads of gamers and marketing executives while exploring leading in-game marketing strategy; from tactics and execution to planning and results. 

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Presenter: Beatrice Spaine, Pogo Marketing; Dave Williams, Atom Entertainment; Anne Claudio, CNET Networks, Inc.; Jennifer McLean, Double Fusion

Format: Zipped PowerPoint