In this ad:tech NY session, the president of i33 Communications explains how to set measurable goals with your online agency, ways to mitigate costs, and more.

According to a recent study by the IAB and PricewaterhouseCoopers, online ad spending in the United States increased to a record $12.5 billion in 2005. As you shift more and more of your budget online, how can you ensure that you get what you pay for from your agency? After all, the Internet is still evolving, and the rules keep changing. In this session, David will discuss how to set measurable goals with your online agency, how to evaluate your agency's performance, and how to address questions of whether you’re paying your agency too much. David will also share thoughts on risk-sharing compensation and other ways to mitigate costs.

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Presenter: David Levin, President, i33 Communications LLC

Format: PDF