Learn how to defend and expand your brand with the tools presented in this workshop.

Defending and expanding a brand is the essence of the discipline called "Playmaking." It positions and de-positions the brands as well as holds markets and creates them. But what are the "plays" of advertising? What are the moves and counter-moves of brand managers, creative directors and media buyers? Discover the answers in this breakthrough session with Alan Kelly, author of "The Elements of Influence" (Dutton/2006) and CEO and Founder of The Playmaker's Standard. You'll be among the first to see the first "periodic table" of influence, an easy-to-understand and even more easily applied system of 25 ploys. Have you ever run a Red Herring? How about a Ping? If you have, this session will sharpen your branding sword. And if you haven't, it will burnish your shield. You run plays. And plays are run on you.

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Presenter: Alan Kelly, CEO and Founder, The Playmaker's Standard

Format: PowerPoint